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Ladbrokes is perhaps the world’s most trusted gambling site.
Available in 23 languages and 16 currencies, it offers sports
betting, horse racing, financial betting, poker, bingo, and
casino from a single login and centralized player bank. Their
parent company has been in business since 1886, owns over 2100
brick and mortar UK betting shops, and is publicly-listed on the
London Stock Exchange. We will cover their impressive history
in depth.

It Began in Ladbroke

Depending upon where you live in the world, the brand name
Ladbrokes might seem odd. The name, however, is derived from the
village of Ladbroke, located about 2 miles (3.2 km) south of
Southam in Warwickshire, England, UK. The founder, W. H. Schwind
(nickname: Harry / legal name: Messrs), once lived in the
Ladbroke House (now part of the University of North London) and
trained horses from Ladbroke Hall, now a listed building (UK’s
equivalent of what the US calls a Historic Landmark). The
third partner of Ladbrokes, Arthur Bendir suggested the name
during his first visit upon seeing Ladbroke Hall on a sign post.

The Start of Ladbrokes

Without an official name, the company started in 1886 when a
man known only as Pennington went into partnership with Mr.
Schwind. The former bet horses were trained by the latter. In
1902, a bookmaker named Arthur Bendir joined the partnership; under the name Ladbrokes, they took on a new model. Rather
than just backing horses, they changed their focus to laying
them: working as both punters and as a bookmaker. Bendir’s
vision for the company was to service an elite clientele; with that, he was a big success.

The majority of Ladbrokes’ early clients were members of such
clubs as the Whites, the Carlton, and the Athenaeum. After moving
their offices from Hanover Square to Six Old Burlington Street,
Mayfair in 1913, Ladbrokes began focusing on attracting punters
from the tracks. In doing so, they recruited a female decedent
of a noble Scottish family named Helen Vernet. Extremely unique,
she became their on track representative, earning a place in
history as the first lady bookmaker. Ms. Vernet became a partner
in Ladbrokes in 1918 and spent many years as the face of the
company.

Unfortunately for Ladbrokes, between the war and aging
partners, business declined greatly in the 1950’s. Upon the 1956
death of Vernet, age 80 at the time, the company was sold to
Mark Stein (known as Max Parker) and his nephew, Cyril Stein,
for £100,000. From here, the history of the company we now know
as Ladbrokes began.

The Start of Ladbrokes Plc

When the Stein’s took over the business in 1956, most of the
clients were upper class members of various gentlemen clubs in
Central London. Cyril Stein, however, recognized the need to
take on new clients. The laws at the time in the UK restricted
cash betting to on course, and all off course bookmaking had to
be done on credit. The laws also favored criminals, because
gambling debts weren’t enforceable. With his hands tied on the off
course side, Stein began sponsoring small greyhound tracks with
no minimum bet requirements, giving the Ladbrokes name greater
exposure in less privileged circles, while still maintaining
their privileged class clientele at major tracks. When the UK
legalized betting shops in 1961, this strategy paid off.

When betting shops first opened, they were strictly
regulated. Windows had to be blacked out: they had strict
opening and closing times and didn’t take bets on Sundays.
However, the ability to bet ante-post for even small stakes
attracted bettors from all circles to patronize such shops. At a
rate of about 35 new shops opening per week, over 15,000 were
available by 1968. Ladbrokes purchased their first shop in 1962,
and began using a strategy of investing most of the profits into
acquiring more. They became the first retail chain bookmaker in
the UK.

Fixed Odds Football

Quite often, articles on the
history of
gambling sites erroneously credit Ladbrokes as the inventor
of fixed odds betting. In reality, well before Ladbrokes, a
bookmaker named Charles K. McNeil offered fixed odds on US
sports from Chicago in the 1940’s. While also credited as the
inventor, he likely wasn’t the first. Even the claim of creating
fixed odds for football (soccer) isn’t true. If you read
our
article on William Hill history, you’ll discover that the
public record properly refutes such a claim.

In any case, Ladbrokes might possibly have been the first to
offer a legal opportunity to wager fixed odds on football using
cash post up in the UK. A quite famous story tells of the final
Saturday of 1963 when football results cost them over £1 million
in a net player win. Enough to crush most of their competitors,
this proved barely a hurdle; Ladbrokes would go on to become a
multibillion pound Plc.

Ladbrokes Goes Public

In 1967, Ladbrokes owned approximately 100 betting shops and
5 credit offices when they offered 1,350,000 shares for £0.50
per. It turned out that there was £60 million in application
orders, making it one of the most oversubscribed IPO’s in
history, perhaps a testament to the type of clientele and fan
base Ladbrokes had attracted over the years. For reasons that
will become obvious after reading the next section, no matter
what share price was obtained early on, those who held on
long-term made a bundle owning Ladbrokes shares.

Ladbrokes Expansion

The rapid expansion of Ladbrokes as a corporate conglomerate
could fill another article; however, we’ll give a quick run
through. In 1972, Ladbrokes acquired London & Leeds Development
Corporation through which the company expanded to over 1,100 UK
betting shops. Many were more developed than those of the 1960’s
and had more of a casino-like atmosphere. In 1984, Le Tiercé SA
was purchased, giving them ownership of 400 established betting
shops in Belgium. Marking their expansion into the United
States, in 1985 they purchased Detroit Race Course followed by
the purchase of over 100 UK outlets for £200 million in 1987.
These are only some of their acquisitions over a 15-year period.

Their biggest coup came in 1988 with the £645 million
acquisition of Hilton International, giving them ownership of
hotels in all markets other than the United States. This proved
to be a worthy investment when they sold back to the Hilton
Hotel Corporation in 2005 for £3.3 billion. Even with a cursory
overview of the non-gambling related activities of Ladbrokes Plc,
you can see that it’s no run-of-the-mill bookmaker. On the
contrary, it’s one of the richest companies in the world, and
it grew from an honest betting business founded in 1886, followed
by a series of calculated investments.

Ladbrokes 1990’s

No doubt Ladbrokes made many smart moves in the 1990’s,
including one blocked as a monopoly that could have been huge.
However, a lot of their breaks in this decade were based on how
large and dominate they were in the legal bookmaking business.
In 1993, after 37-years running the ship, Cyril Stein retired.
The company he initially purchased with his uncle for £100,000
had grown such that issued shares alone had a market value that
exceeded £2 billion.

In the year that followed his retirement (1994), the UK
national lottery went live and also removed several restrictions
that betting shops previously faced. They were now allowed to
open on Sundays, display advertisements, market on radio and
television, serve food and beverage, and offer slot machines and
scratch cards. This change saw the 1,750 betting shops Ladbrokes
held in the UK convert into the mini-casino style shops known
today. On top of this, they began purchasing actual casinos, the
first group of which included City Clubs, and their three
casinos: Maxims, Chesters, and the Golden Horseshoe for £50
million.

In 1997, Ladbrokes made a huge acquisition, purchasing their
second largest competitor, Coral, for £375 million, which
included 800 betting shops. The deal was ruled a monopoly and
they were forced to sell the following year. With the proceeds,
they acquired Stakis, adding 22 UK casinos and 54 hotels to
their list of held assets.

Ladbrokes Goes Online in 2000

In 2000, Ladbrokes expanded its service to the Internet. Due
to the massive brand recognition and ability to advertise in
well over 2,000 UK betting shops, theirs almost instantly became
the UK’s most active betting website. Despite being
predominately UK, where their brand is as well-known as
McDonald’s fast food elsewhere, the company was quick to expand
to markets unclaimed by other bookmakers.

An early failed attempt at expansion came in 2001 when they
partnered with Playboy Magazine to launch a horse race betting
website targeted at the United States. There was much talk at
the time that the Wire Act would soon be repealed to give the US
much-needed tax revenue. Of course a decade later the same
conversation is still taking place and the Ladbrokes / Playboy
partnership has long since been abandoned. However, while the US
expansion proved a costly test, another around the same time
paid off with great dividends.

Back in 2001, Ladbrokes was a principle sponsor of the
Liverpool FC’s 2001-2002 Asian tour that saw them compete in
both Thailand and Singapore. The company shortly translated
their website into Thai and Chinese, and they began supporting many
Asian currencies with banking methods and support available to
most of South East Asia. This proved to be a great success, and
Ladbrokes is still a popular site for Asian handicap (hang cheng)
betting. They also support more football and sport leagues from
around the world than any other gambling website.

After their expansion into Asia, Ladbrokes continued to
market in their staple, the UK, while expanding to many
additional European markets. In 2004, they added a Microgaming
powered poker room to their sports and casino platform. As
mentioned, today Ladbrokes offers sports betting, horse racing,
financial betting, poker, bingo, and casino in 23 languages and
16 currencies.

The company has remained active as a legal global bookmaker.
After obtaining French and South African licenses for
Ladbrokes.co.za in 2011, in 2012 they obtained a Spanish license
as well. The majority of their business is licensed in
Gibraltar, a reputable gambling district. If you’re
looking for one of the safest and most financially secure legal
betting websites to patronize, ladbrokes.com is an excellent
choice.

With company roots dating back into the 1800s, Ladbrokes is certainly no newcomer to the gambling industry. However, those of you located outside of the United Kingdom might be unfamiliar with their name. Ladbrokes operates nearly 2,000 betting shops in the United Kingdom today.

These days, you can also use the Ladbrokes Casino download online to play games from the comfort of your own home. In this in-depth review of the Ladbrokes Casino online download, we’ll discuss all significant portions of their operation to help you sort out if it’s the right fit for you or not.

As you’ll see below, we’ve jammed our review of the Ladbrokes download casino with tons of helpful information. Check out the list of sections included below and feel free to click on any one of them if you’d like to jump ahead now.

Pros and Cons of the Ladbrokes Casino Download

To jump-start our review, we wanted to provide you with a look at the most prominent pros and cons of the Ladbrokes Casino download. Keep reading below to get more details on these points and others, which will help you decide if this download casino is the one for you.

• More than 300 games to including live dealer ones
• Stellar customer service
• Mobile app for Apple & Android
• Excellent selection of Macau games

How to Set up Ladbrokes Download Casino

If you’re ready to begin using the Ladbrokes Casino download online, start with their main website. Once there, select the “Download and Play” option from the middle of the page. The download will begin. Once it’s complete, initiate the setup and installment process. By following all of the software prompts, you’ll have everything finished in just a few minutes.

If you don’t have an existing account with Ladbrokes, that will be your next step. Once you’re finished with signing up, fund your account, and you’ll be ready to play casino games in practically no time.

If you’re looking for more information about getting started with download casinos, visit the page linked below. Here, we’ll go into more detail about the setup process to help you get things started smoothly.

Ladbrokes Casino Download Overview

In this portion of our review, we’ll provide you with a detailed look at the casino Ladbrokes brings to the table with their download software. It’s here you’ll get the scoop about the games, software, UI, and more, which you’ll experience on their download platform.

Live Dealer Games

One of the things we were most excited about with the Ladbrokes Casino online download was their selection of live dealer games. In this section of their casino, we found an exciting assortment across five popular games, including blackjack, roulette, baccarat, and more.

Ladbrokes Slots

If online slots are your thing, then you’ll be super happy with over 240 options you’ll find on the Ladbrokes Casino online download. Not only is the collection extensive, but it also includes some great games we enjoyed playing during our review of the casino.

Table Games

To go along with the nice sized assortment of slots, the Ladbrokes Casino download also brings more than 50 table games to their casino clients. This is a substantial sized collection that’s more than what we typically find on other download casinos. Check out this section to experience some fantastic quality table games which you’re sure to love playing.

Video Poker

We were a bit underwhelmed by the lineup of video poker games on the Ladbrokes Casino download online. At the time of our review, we only discovered 17 games to choose from. With so few options, Ladbrokes brings less to the table than the average download casino. We’d urge them to add more in this department to help them be more competitive moving forward.

Macau

Something we don’t often see at all with download casinos is a decent-sized collection of Macau games. However, that’s not the case with the Ladbrokes Casino download. If you’re a fan of playing Macau online, you’ll love their lineup of nearly 30 versions of Macau on their platform.

Specialty Games

Another impressive portion of the Ladbrokes Casino download was their collection of specialty casino games. In this section, we found 28 specialty and casual casino games. Some of the options on the Ladbrokes Casino platform are rare ones we don’t see too often from other download casinos. Check this section out when you’re looking for a change of pace from the typical casino games.

Ladbrokes Download Casino Software Provider

On the Ladbrokes Casino download, all the games you’ll come across come from Playtech. If you’re new to download casino space, Playtech is one of the most well known and trusted players in this space. As you check out the screenshots below and experience their games for yourself, you’ll quickly see the quality product they provide.

Below, we’ve included a link to our Playtech software page. If you’d like a more detailed look at Playtech, this is an excellent resource for you.

User Interface

As you can see from the images included in our review, the Ladbrokes download casino has a very modern and clean looking user interface. On top of its good looks, it’s also highly functional thanks to excellent sorting possibilities, making it a no brainer to find the games you’re searching for.

Ladbrokes Mobile Compatibility

If you’re interested in the Ladbrokes Casino, but you want to play from a mobile device, you’ve got several ways to go about it. From a download perspective, you’ll find apps for both Apple and Android phones on their website. In addition to these mobile Ladbroke Casino downloads, there’s also an excellent instant play version of the site that’s mobile compatible.

To view some other mobile download casino options, check out the link below. Here, we’ll provide you some of our other top picks in the space if you’d like to explore others outside of the mobile Ladbrokes Casino downloads.

Bringing more than 300 games to the table makes the Ladbrokes Casino download one worth considering if you’re interested in a ton of variety. We’re huge fans of their game quality, their rare Macau collection, and excellent mobile compatibility.

Bonuses Offered With the Ladbrokes Casino Download

Are you interested in receiving some bonus cash and other prizes while gambling online? If so, be sure to review the list of bonuses and promotions we found at the time of our review of the Ladbrokes Casino download online.

Ladbrokes Welcome Bonus

New clients using the Ladbrokes download casino can score £50 of bonus funds when making their initial deposit. Simply deposit at least £10, and you’ll receive the bonus cash into your Ladbrokes betting account.

Live Casino Promotions

If you’re into the excitement of live dealer casino games, you’ll want to consider taking advantage of some of the great live casino offers from Ladbrokes. At the time of our review, we found various options with possible jackpots, bonus cash, and winning multipliers.

Live Casino Host Offers

In addition to the great live casino promotions included above, the Ladbrokes Casino download also provides another assortment of live casino host offers. We enjoyed many of these offers, which can change daily. Check these out to see how you can earn bonus cash in a variety of different ways while you play all the top-notch live dealer games on the Ladbrokes Casino.

Ladbrokes VIP Program

On top of all of the other offers included above, clients who download Ladbroke Casino software can also benefit from the casino’s VIP program. As with many other casinos, the more you play on their platform, the higher your status will go, and the more exclusive perks and benefits you’ll receive from Ladbroke Casino.

There’s not a ton of current promotions, and the majority are centered around the live casino, which not all players use. The bonus potentials of all offers are low compared to the average download casino. We’d suggest Ladbrokes add in more casino-wide offers with the possibility of earning more bonus cash.

Ladbrokes Banking Methods

If you use the Ladbrokes Casino online download, you’ll have several different banking methods. Below, we’ve summarized the deposit and withdrawal options we located at the time of our review.

Deposits

• Visa
• Mastercard
• Apple Pay
• Skrill
• PayPal
• Neteller
• Paysafecard
• Ladbrokes Shops
• Sofort
• Giropay
• iDeal
• Trustly

Withdrawals

• Visa
• Mastercard
• Apple Pay
• Skrill
• PayPal
• Neteller
• Paysafecard
• Ladbroke Shops

We’re very pleased with the collection of baking options found on the Ladbrokes Casino download. Two of the methods which stood out to us were Apple Pay and the ability to use the physical brick and mortar Ladbrokes shops. Moving forward, the only thing we’d love to see would be cryptocurrencies like Bitcoin.

Other Download Casino Features We Liked at Ladbrokes

We’ve included some other features below of the Ladbrokes Casino download which are worthy of a mention. Check these out to see other reasons why you might consider calling Ladbrokes your online download casino home.

Multiple Contact Options

On top of their 24/7 customer support, the Ladbrokes Casino download online makes it easy to get in touch thanks to three contact methods. Use the telephone, email, or live chat to get in touch with their quality customer service agents.

24/7 Customer Support

Whenever you need help from the Ladbrokes Casino support team, you’ll be able to reach them at any hour.

Ladbrokes Casino Practice Mode

Once you’ve got an account established on the Ladbrokes Casino download, you’ll be able to play many of their games in a free practice mode. Based on our experience, only the live dealer games don’t qualify for this option.

Wrap Up – Should You Download Ladbrokes Casino?

We enjoyed our time using the Ladbrokes Casino download. If you’re a mobile or PC device user, this is one worth considering. We were pleased with nearly everything they brought to the table. Our only primary suggestion for improvement would be for them to offer more bonus opportunities for clients. If you haven’t already, download the Ladbrokes Casino software to experience it for yourself, and see if it’s the ideal one for you.

Understandably, some of you might be on the fence regarding whether the Ladbrokes Casino online download is the one for you. Visit the link below if you’d like to see some additional download casino recommendations which you might want to consider as possibilities.

Questions About Downloading Ladbrokes Casino

Finally, we didn’t want to conclude our review of the Ladbrokes Casino download without leaving you with some frequently asked questions. Be sure to scan these if you still need some answers!

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